In honour of Amir al-Mu'minin Imam Ali (a.s) 100% of profits are donated to charity.

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We Love Imam Ali (A.S)

Put simply we are lovers of Imam Ali Ibn Abi Talib (A.S). Through designing stylish and trend-setting apparel, we believe we have an incredible opportunity to express and spread this love.

Our aim is to create apparel that not only looks and feels great, but also spreads awareness of the Commander Of The Faithful, Imam Ali ibn Abi Talib (A.S), and the Holy Household of our beloved Prophet Muhammad (S.A.W).

We are not a business and 100% of our profits are donated to established Shia charities to support Muslims around the world.

We hope that our clothing can help to inspire others to learn more about the most important personalities and events in Islam.

We are very proud to be a part of this mission and by wearing our apparel you can also lend your support.

YA ALI!